Throwback Thurs: Capitalizing on a Branded Session
Written by Mike Harmon
Whether you’re an artist that has done a branded video session before, or are planning a session for the coming weeks, it’s important to know how to make the best out of your session. Several labels, studios, and other music brands are making use of live-in-studio videos with high quality audio to benefit both the brand and the artist, maximizing exposure for both. Some companies hosting session videos with bands include our friends Audio Tree, RAWsession, Sideshow Alley, TourStop, and even non-music related brands such as Converse Rubber Tracks and Mountain Dew’s Green Label Sound.
Oftentimes with these sessions, both parties win in the case of good promotion; Artists get additional exposure through a new network, and the brand benefits by having artists with a large fanbase attracted to their content. Here’s a list of a few promotional methods we’ve found work well when promoting your branded video sessions.
Showcase Unreleased Material
Playing an alternate live version, a deep cut, a b-side of your album, or an unreleased song is a great way to take advantage of your session. This offers your band the opportunity to showcase material that your audience might not see otherwise, or promote upcoming music before it is released. Hosting videos of this type in your Presskit is a great way to grant advance, private access to press outlets for early reviews of new material.
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This whopper of a deal gets you access to 3 free months of our Presskit.to PRO plan, where you can make up to 10 Presskits for your various creative projects! With a PRO plan you can showcase all the media, information, and Wins you want into these mobile-ready portfolios. We also let you make stuff private so sharing your sensitive media and files is super easy.
We suggest that you put only your best foot forward! We’re dedicated to strengthening the communication between artists, industry professionals, and writers of all kinds, so it’s important to showcase only your most relevant and up-to-date information and media in your Presskit. Leave the rest for your website and social media channels.
There are three quick steps outlined below to get you started, but we also invite you to watch our brand new welcome video to learn more about Presskit.to and how it can work for you. If you have any question please reach out to us! We’re here to help and are committed to music & it’s future development.
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1.) Select the Presskit.to Pro plan
2.) Create your first Presskit
3.) Enter your billing info and the unique coupon code from the Presskit.to PDF that you received in the Epic Deal download.
How it Works
Signing up for a PRO account as part of the Epic Deal will lock in our limited time intro pricing of $1.99/mo for life before we raise the price in the coming weeks. This means if you sign up using your Epic Deal code while the limited time pricing of $1.99/mo is in place, after your 3 free months are up, you’ll be grandfathered in at the discounted rate for the life of your account! Cool huh? Get going!
Note: You are also more than welcome to downgrade to our Starter plan before the end of your 3 month trial and you will not be charged at all.
Since we initially published this blog post we have increased the price of the Pro plan to $4.99/mo. All other terms of the special are the same meaning that you will never pay more than $4.99/mo for the Pro plan if you sign up now and you will not be charged at all for three months.