The Power of Personal - When Traditional Marketing Still Counts
Written by Jem Bahaijoub
As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….
Put Your Face In A Face
Always remember that your most important marketing tool is yourself. Nothing can ever replace the importance of face-to-face interactions. You may not have time (or the money) to attend every industry and event conference but remember that every time you step outside of your house a marketing opportunity presents itself - at your local coffee shop for example (can you leave postcards on their counter?), going to see other local bands (how about a gig swap?), even at dinner with your extended family (get them on your mailing list!). The power of personal will ALWAYS trump the online world. Why? Because you are instantly more memorable in real life, and people will be willing to help you out more if they know you as a person.
Throwback Thurs: Capitalizing on a Branded Session
Written by Mike Harmon
Whether you’re an artist that has done a branded video session before, or are planning a session for the coming weeks, it’s important to know how to make the best out of your session. Several labels, studios, and other music brands are making use of live-in-studio videos with high quality audio to benefit both the brand and the artist, maximizing exposure for both. Some companies hosting session videos with bands include our friends Audio Tree, RAWsession, Sideshow Alley, TourStop, and even non-music related brands such as Converse Rubber Tracks and Mountain Dew’s Green Label Sound.
Oftentimes with these sessions, both parties win in the case of good promotion; Artists get additional exposure through a new network, and the brand benefits by having artists with a large fanbase attracted to their content. Here’s a list of a few promotional methods we’ve found work well when promoting your branded video sessions.
Showcase Unreleased Material
Playing an alternate live version, a deep cut, a b-side of your album, or an unreleased song is a great way to take advantage of your session. This offers your band the opportunity to showcase material that your audience might not see otherwise, or promote upcoming music before it is released. Hosting videos of this type in your Presskit is a great way to grant advance, private access to press outlets for early reviews of new material.
Presskit.to and The Musicians Guide Epic Deal!
In celebration of Presskit.to launching into public beta on September 4th, we’ve decided to participate in a 100-hour long EPIC DEAL going live on September 1st that gives everyone who participates early access to our system and a whole bunch of other goodies.
Our new friend Marcus Taylor of The Musicians Guide has gathered together some of the industry’s top players to offer up a $1,250 package of services, products, and consulting for only $69.
Every musician can benefit from this package. Even Derek Sivers, founder of CDBaby says, “This is a great deal.” We’re thrilled to have Presskit.to involved in this package and have offered up 3 free months of our PresskitPRO account (10 mobile portfolios with public/private sharing) to those who participate.
Check out the EPIC deal here and spread the word!