Throwback Thursday: The Music Placement Process Explained
Written by Anishka George
Music placement in film, television, and advertisements has quickly become a significant revenue source for musicians and the music industry. Most importantly, it has become a new platform for A&R and allows the opportunity for relatively unknown artists to break. Any genre of music has a place on film and TV, but the most “licensable” music tends to be of the indie, electronic, rock, singer-songwriter, and pop varieties. But how does this side of licensing work exactly? What’s the process? Few people know the extent of detail involved in film and TV licensing, but after this article, you won’t be one of them! Keep reading to get a better understanding of how a synch license comes to fruition, from the initial song choice to that final signature on the licensing agreement.
Anishka George holds a B.S. in Music Industry from Northeastern University, specializing in Music Licensing, Intellectual Property & Copyright Law.
Understanding Music Publishing with Corinna Poeszus (Universal Publishing Production)
The world of Music Publishing is often a gray area for independent artists - whether it’s too confusing to navigate, or simply isn’t explained well enough, many independent musicians remain uneducated on the topic. Publishing can take your career from 0 to 60 in a short period of time, and aside from being one of the most lucrative channels of the music industry, its ability to launch an artist makes this a “double-whammy” for anyone who is able to capitalize on it. With the combination of associating your music with a notable brand and being exposed to a large audience, landing your music in a licensing opportunity could be one of the most desired achievements of independent artists today.
Stand Above the Noise sat down with Corinna Poeszus, G.M. of Universal Publishing Production, to help you better understand the world of Music Publishing. Check out their interview, and find out more about how Composers, Artists, and Music Supervisors interconnect to fulfill the client’s needs for music licensing.
We’ll be teaming up with Stand Above the Noise to bring you more content over the following months on the blog, so be sure to visit http://i.standabovethenoise.com for more information!
Stand Above the Noise is a documentary-style series of video interviews, filmed and produced by Dotted Music. From Berlin and Helsinki, to a host of cities dotted across Europe, we have been encounter musicians and essential names in the music business, including representatives from the likes of Universal Music, Soundcloud, or Live Nation. Learn how to be remarkable and make this business work for you with Stand Above The Noise, a contemporary insight into the contemporary music industry.