"Guess No More" Webinar Recap
Last Wednesday we held the second installment of our Presskit.to webinar series. We were joined by panelists Chris Bolton of CD Baby and Marcus Taylor of Venture Harbour to discuss using data to really learn about your fans. The duo had some great suggestions on using data to find actionable tactics and strategies such as working backwards by first identifying the question you want answered and then finding the relevant data to draw a solid conclusion.
If you missed the webinar, or want a recap of the presentation, we’ve archived it on both YouTube and SoundCloud.
We hope you’ll join us for our next webinar!
Tips & Takeaway Points
- Use data to understand how you can best promote a potential marketing campaign, and how you can effectively plan for moving forward - making the most out of your time & budget.
- Use “tags” to track data through Google Analytics to see how engaged your audience is, and how they react to your campaign.
- Track data that deals with your target demographic, cities you should be touring in, or simply data that answers your questions.
- Don’t get caught up with vanity metrics - data that does not create a clear, actionable outcome.
- Number of Facebook page likes or Twitter followers cannot drive fact-based decisions, and are an example of vanity metrics.
- Track your data closely and carefully,as a spike in traffic could be due to an audience landing upon your content while on the search for something else.
- Engage with your audience to attain the best social interaction possible on social networks.
- Data you produce is historical,and although it can help make educated decisions, it cannot necessarily predict the future.
- Most importantly, KNOW your audience - no more guessing!
Next installment of the Presskit.to Webinar Series - “Guess No More” presented on May 29th
Building your audience is no easy feat. As a manager, independent artist, or straight-up go-getter, you may seem so overwhelmed trying to figure out your next move that it’s hard to find time to focus on your art. While many artists may be searching for a starting place, there are many resources out there for artists to make their decisions based on hard, fact-based data.
In the next installment of the Presskit.to Webinar Series, we’ve recruited two excellent panelists (Marcus Taylor, Venture Harbour; and Chris Bolton, CD Baby) to talk about what kinds of Data that Artists and Managers should be collecting to make educated, fact-based decisions. The webinar, titled “Guess No More: Using Data to really know your fans” will be presented on Wednesday, April 25th at 12pm EST.
"The Art of Tasteful Boasting" Webinar Recap
A big thanks to those of you who helped make our first Presskit.to Webinar a huge success. The Art of Tasteful Boasting tackled the ins and outs of writing an artist/band bio and tagline. We were joined by three amazing panelists Chris Robley, Marketing Coordinator & Blog Editor, CD Baby; Julia Rogers, Editor in Chief at Musiciancoaching.com; and Jem Bahaijoub, Founder of imaginePR. The trio brought on some great new ideas on getting started with a bio and making it true to your band and music.
If you missed the Webinar or simply want a recap, the recordings are made readily available on YouTube and SoundCloud. We even listed some of our favorite points for you to quickly check out.
We hope you’ll join us for our next Webinar on May 29.
Tips & Takeaway Points:
- Jot down descriptive adjectives of your music, and questions you’d like answered about your band when you’re getting started.
- Writer’s Block?! Take a break!
- Try different approachesto your bio (overly bragging, super-humble, ego-maniac, etc.), and pick the best parts of each.
- Quoting yourself mid-way in a bio is a great way to incorporate first and third voice.
- Prioritize your achievements! Don’t be afraid to name-drop if you’ve worked with a notable industry figure (but, don’t exaggerate or lie).
- Create a few different lengths of your biography. Short versions for press or social media, and longer for your website.
- When building a tagline, try to find two descriptive things to say about your music and you as an artist/band.
- If in doubt, keep it simple! Don’t be afraid to have someone help you write.
- BE AUTHENTIC AND BE YOURSELF!!
Landing Musician-For-Hire Gigs with your Presskit
A musician-for-hire is someone who provides a service to an event coordinator, talent buyer, or group of people that caters to the event’s specific needs and generates a notable yearly income.
You know, the guy that’s singing “Don’t Stop Believing” in the background of a picture-perfect wedding reception, or the guy kicking off “Hava Nagila” at the most anticipated Bar Mitzvah of the year. Even the cover band at the coolest bar in town is an example of musicians-for-hire work. There’s plenty of work like this out there for us to make a living from - but how do you set yourself apart from the rest of the bands trying to compete for these kind of gigs?
Well, although there’s no short answer, there are several steps you can take to set yourself ahead of the competition and create a “wow-factor” for yourself. Indulge: