"The Art of Tasteful Boasting" Webinar Recap
A big thanks to those of you who helped make our first Presskit.to Webinar a huge success. The Art of Tasteful Boasting tackled the ins and outs of writing an artist/band bio and tagline. We were joined by three amazing panelists Chris Robley, Marketing Coordinator & Blog Editor, CD Baby; Julia Rogers, Editor in Chief at Musiciancoaching.com; and Jem Bahaijoub, Founder of imaginePR. The trio brought on some great new ideas on getting started with a bio and making it true to your band and music.
If you missed the Webinar or simply want a recap, the recordings are made readily available on YouTube and SoundCloud. We even listed some of our favorite points for you to quickly check out.
We hope you’ll join us for our next Webinar on May 29.
Tips & Takeaway Points:
- Jot down descriptive adjectives of your music, and questions you’d like answered about your band when you’re getting started.
- Writer’s Block?! Take a break!
- Try different approachesto your bio (overly bragging, super-humble, ego-maniac, etc.), and pick the best parts of each.
- Quoting yourself mid-way in a bio is a great way to incorporate first and third voice.
- Prioritize your achievements! Don’t be afraid to name-drop if you’ve worked with a notable industry figure (but, don’t exaggerate or lie).
- Create a few different lengths of your biography. Short versions for press or social media, and longer for your website.
- When building a tagline, try to find two descriptive things to say about your music and you as an artist/band.
- If in doubt, keep it simple! Don’t be afraid to have someone help you write.
- BE AUTHENTIC AND BE YOURSELF!!
A Musicianʼs Mini-Guide to Crowdfunding - What Platform Is Right For You?
Written by Jem Bahaijoub
2012 was the year crowdfunding went mainstream. The success of Amanda Palmerʼs Kickstarter campaign threw the alternative fanfunding model into the limelight, and now most musicians are turning to their fans and friends for ﬁnancial support pre-release. But what is the best crowdfunding platform for you? What are the advantages and disadvantages of each platform? Hereʼs a helpful chart outlining the key features of four of the top crowdfunding platforms out there.
Click the image below for a larger version of the chart!
The Power of Personal - When Traditional Marketing Still Counts
Written by Jem Bahaijoub
As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….
Put Your Face In A Face
Always remember that your most important marketing tool is yourself. Nothing can ever replace the importance of face-to-face interactions. You may not have time (or the money) to attend every industry and event conference but remember that every time you step outside of your house a marketing opportunity presents itself - at your local coffee shop for example (can you leave postcards on their counter?), going to see other local bands (how about a gig swap?), even at dinner with your extended family (get them on your mailing list!). The power of personal will ALWAYS trump the online world. Why? Because you are instantly more memorable in real life, and people will be willing to help you out more if they know you as a person.
How To Write An Effective Musician Biography
Written by Jem Bahaijoub
Album finished? Check. Tour dates? Check. Press photos? Check. Press release? Check. Biography? Urgh!
If you’re not a spectacular storyteller or wondrous wordsmith, then the task of writing or updating your biography can seem like an arduous task. However, a biography is an essential item in any musicians marketing tool kit. It positions your brand identity, communicates your key achievements and provides background info to fans and media alike. Here are a few pointers to help you on your way…..
If you’ve not yet put pen to paper, the best thing to do is put yourself in the position of a journalist. Devise a list of questions covering your career and interview yourself. Gain ideas and angles by reading up on blog Q&As, or identify interview questions you would ask a favorite band or artist. This will make the process of gathering your bio content a lot easier. While you are interviewing yourself, write down as much info as possible. You can edit this all later.
Plan Your Structure
Your bio is not your life story. It’s a concise and well structured over-view of your music career. This is why planning the format is key. Think carefully about what you want to include in each paragraph and keep the following in mind:
1. Define your key achievements. If you have performed with well-known artists or received awards or accolades, then now is the time to rave about them. List them according to their newsworthiness.
2. Your bio does not need to be chronological. In fact the first couple of paragraphs are often the most important as they’ll determine whether a journalist or fan will read on. Ensure that the beginning of your bio provides an effective summary of your sound. For example, the Mumford and Sons bio conjures an image of their offering from the outset.
3. If you’re in a band, stick to writing about the band’s overall story, rather than each individual member in detail. It’s okay to dedicate some space to each member as long as the bio starts and ends with the band. Don’t kill the reader with detail - keep it focused.
Find Your Narrative Style
If you’re not a naturally gifted writer, than discovering your “writer’s voice” is one of the most difficult tasks. But don’t panic! If you write with passion and personality you are half way there. If you get stuck, utilize press quotes or even quote yourself. Adele’s biography is a good example of this. Alternatively ask your friends and family to provide descriptors, and get feedback from them on your writing style. If in doubt, keep it short and simple. Balance style with substance.
Create a Work In Progress
Make life easy for yourself and write a biography that is easy to update on a regular basis. Adopt a style and format that is timeless and easy to add additional information to as your career progresses. Keep your bio as concise as possible — make every word count. If you struggle fitting all relevant information in to one page, create both a short and long version that can be used accordingly. Now get cracking….it won’t write itself.