5 Tips for Using Data to Grow Your Social Media Audience
This is a guest post by Marcus Taylor, Director of Venture Harbour, a company that specializes in consulting digital marketing to companies in the music industry.
It’s not often in music marketing articles that I quote statisticians, but when talking about data and it’s role in the music industry, who better to seek advice from?
William Edwards-Demming, the renowned American statistician, is famous for saying “You can’t manage what you can’t measure.” What he’s less known for saying is that “the most important things cannot be measured.”
When it comes to building a career as an artist, data certainly has the potential to make you more effective in how you spend your time and budget. But with an abundance of vanity metrics, and ‘data for the sake of data’, it also has the potential to waste time. Here are my five tips when it comes to using data to grow your social media audience as an artist.
Stand Above the Noise: The Challenges of an Indie Musician
In the newest installment of the Stand Above the Noise video series, Andrew sits down with Reimut Van Bonn of VUT (German Association Of Independent Music Companies) to talk about the current state of Music Discovery, Maintaing a Professional Music Career, and how the Music Industry is changing.
Check it out below, and don’t forget to Subscribe to the series here for regularly scheduled Music Industry video content!
Stand Above the Noise is a documentary-style series of video interviews, filmed and produced by Dotted Music. From Berlin and Helsinki, to a host of cities dotted across Europe, we have been encounter musicians and essential names in the music business, including representatives from the likes of Universal Music, Soundcloud, or Live Nation. Learn how to be remarkable and make this business work for you with Stand Above The Noise, a contemporary insight into the contemporary music industry.
SAtN interview with Stewart Walker (Musician, Founder of Persona Records)
Our friends at Stand Above the Noise sat down with Stewart Walker, an electronic music producer and Founder of Persona Records. In this week’s discussion, Stewart & Andrew contemplate the state of the Music Industry, and how musician’s art is taking a back seat to things like Social Networking. Check it out, and let us know if you’ve also got a record collection hiding out in your basement - awaiting it’s epic return!
The Power of Personal - When Traditional Marketing Still Counts
Written by Jem Bahaijoub
As a new artist it’s easy to feel overwhelmed by the constantly evolving new media world. With new marketing platforms bombarding us every day, it’s difficult to see the forest from the trees. So what should you do to market your debut EP? How can you build up a fan base from scratch? Next time you feel a panic-attack coming on and start screaming “where do I start?!”, take a deep breath and remember that we were sociable before we were social. So cast your smiley text faces and FB invitations to one side, and go back to basics. The foundational elements of direct-to-fan marketing all started in the physical world….
Put Your Face In A Face
Always remember that your most important marketing tool is yourself. Nothing can ever replace the importance of face-to-face interactions. You may not have time (or the money) to attend every industry and event conference but remember that every time you step outside of your house a marketing opportunity presents itself - at your local coffee shop for example (can you leave postcards on their counter?), going to see other local bands (how about a gig swap?), even at dinner with your extended family (get them on your mailing list!). The power of personal will ALWAYS trump the online world. Why? Because you are instantly more memorable in real life, and people will be willing to help you out more if they know you as a person.