Designing an Effective Band/Artist Logo
Interview by Mike Harmon
Austin Bousley of Venture Guitars provides some insight on designing an effective logo for artists and the process from a designer’s point of view. Austin is a graphic designer currently working in Boston, MA, most well known for his work with Hot Rod Circuits and The Tower & The Fool of Run for Cover Records.
Presskit.to: How do you get started designing a logo? Does the idea come from the band and their music, or do you reference other bands’ logos?
Austin Bousley: It differs with all bands. The deal is when working with bands (rather than a corporation) is that they are creative; they’ll always have a lot of input and some have a pretty good idea of what they want. I respect that; I’ve played in bands for more than half my life and understand the need to have creative control over the artwork that represents your music. What I usually do is talk to them for a while, grab a few beers and shoot the shit about what they want. After that, I usually just gather their ideas, keep them in mind, put on their record, and sketch for a while. Then I hit the computer. I usually riff on what they want to do but try and make it my own. I generally try and stay away from looking at other bands’ logos while designing - I feel the more I look at other bands’ logos the harder it is for me to create something different.