Throwback Thursday: The Music Placement Process Explained
Written by Anishka George
Music placement in film, television, and advertisements has quickly become a significant revenue source for musicians and the music industry. Most importantly, it has become a new platform for A&R and allows the opportunity for relatively unknown artists to break. Any genre of music has a place on film and TV, but the most “licensable” music tends to be of the indie, electronic, rock, singer-songwriter, and pop varieties. But how does this side of licensing work exactly? What’s the process? Few people know the extent of detail involved in film and TV licensing, but after this article, you won’t be one of them! Keep reading to get a better understanding of how a synch license comes to fruition, from the initial song choice to that final signature on the licensing agreement.
Anishka George holds a B.S. in Music Industry from Northeastern University, specializing in Music Licensing, Intellectual Property & Copyright Law.