Featured Presskit: For Sleeping or Jumping (Boston, MA)

We’re psyched to announce that our featured Presskits are now supported by Audio Cotton. Need tees? Audio Cotton will make it happen and has some really affordable options, including one off prints. 

Check them out at http://audiocotton.com, and be on the lookout for their new website launching soon.

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For Sleeping or Jumping is like the angry middle child of your family—rebellious and unpredictable by nature. To call them “Metal” is an understatement, as the members of FSOJ push the limits of the genre with their raw musical ability and in-your-face live show. In fact, they’ve kicked enough ass to have members of Dillinger Escape Plan (Ben Weinman, Guitars) and Glassjaw (Ryan Siegel, Producer) work on their EP Dead Languages. With a large amount of buzz from the press and a new record on the way, For Sleeping or Jumping is quickly blowing up from the Boston scene and overloading your home stereo.

We sat down with FSOJ’s Drummer Taylor Pile last week to ask him a few questions about how they’ve been using Presskit.to/ForSleepingorJumping to book shows, earn press write-ups, and employ various marketing tactics.

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Presskit.to: How have you used Presskit.to/ForSleepingorJumping to showcase your career thus far?

Taylor Pile: Where do I start..

Booking: When reaching out to booking agents I usually add three credentials and quotes from blogs or magazines within the email. If I add anymore than that, it will look like they have to read a novel to make sure that we are legit enough to be playing their venue. I then add something along the lines of, “For a full list of credentials, an easy way to grab pictures, video and anything else you would need to put on your site for show info please check out Presskit.to/ForSleepingorJumping.” While we do have a booking agent, I personally have booked 3 shows in the past month using email verbiage and a link to my Presskit alone. 

Press: While I am not a publicist, I do often reach out to blogs personally after they have featured us - letting them know they can check our Presskit to stay updated with us for all things touring, album releases, and make sure to check our “Wins” to check out the bands momentum! 

Music! (Duh): We are currently working on a full length album. Since Presskit.to gives users the ability to share private content and revoke its access at any time, our band will be able to share exclusive content with the team helping release our next effort (demos, mixes, etc.).

PK: Do you have any cool ideas for how you’ll use Presskit.to to market your career in the future?

TP: I have made custom Flash Drives for our band that have all our music, videos, contact info, etc. on them (which conveniently fit on your keychain!). We use these to send promotional material out to radio stations or labels, and have already landed a good amount of people on our team because of them. The thing is - information often changes, so I always include a link to our Presskit saved on the flash drive with a quick note that this is a great way to see what’s been going on since the date on the postage stamp!


PK: You guys shot music videos for “Beardrops.” and “Bone of Contention.” How has this helped to showcase the band when you’re sending out your Presskit to Industry contacts?

TP: The videos - that were so kindly and well done by Chris Thomas of Strewnshank Productions - have been one of the biggest catalysts for the success our band is seeing today. They have been featured on Alternative Press (twice), MetalSucks (twice), Metal Insider (twice) The PRP, AOL Music, Highwire Daze - I could keep going or you could just check my Presskit to see who’s been taking notice to our band due to the videos.

PK: You guys recently released your album Dead Languages and have been getting a lot of buzz from bloggers and the press. Do you have any suggestions to other artists for reaching out to the media?

TP: If you’re gonna do it DIY, make sure you actually read and follow the blogs you are reaching out to. I’ve made some pretty stupid mistakes before with reaching out to press (it’s always good to get their names right…). Check the little things in your email before you get excited and just hit the ‘Send’ button. Another thing that is an absolute must: Don’t pretend that you read their blog - ACTUALLY read it. Get to understand the personality behind the writers, and make sure to keep that voice in mind while reaching out to them. Don’t be a dick and just blast every blog with some generalized and vague email!

PK: What’s up for you guys this Fall?

TP: TOUR!! We’ll be announcing it soon, but for now we’re just finishing connecting the dots.

PK: Thanks Taylor!!

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