Throwback Thursday: Artist Management Contract Terminology
WRITTEN BY AIDAN RUSH.
There have been enough publicized horror stories of bands signing terrible contracts it’s a surprise bands sign any type of contract at all these days. However, while there is an argument to be had as to whether or not record labels are still necessary, it’s this writer’s opinion that artist managers will always be necessary. That’s not because you, the artist, can’t necessarily navigate your career by yourself, it’s because there just aren’t enough hours in the day for you to get it all done. Yes there are rare examples of independent musicians making a killing by spending 20 hours a day doing it all themselves, but they are the exception that proves the rule. If you ever plan on working with a personal manager (as opposed to a business or tour manager), it would behoove you to familiarize yourself with the basic artist management contract terms defined below!
PIMP YOUR EPK: A Webinar hosted by Dotted Music
On Wednesday, April 10th at 11AM PDT (2PM EDT), Andrew Apanov of Dotted Music and the Stand Above the Noise video series will be hosting a 30-minute webinar called “Pimp Your EPK” and has chosen to use Presskit.to as the sample EPK platform. We’ll have a Presskit.to team member on hand to answer questions and chime in with tips throughout.
Featured Presskit: Mally Bieber
Like, unless you’ve been living under a rock, you obv know how much hate the Bieb’s has been getting from the media over the past few weeks. From attacking the paparazzi outside a London hospital (totally the camera man’s fault), to ripping his shirt off at a TSA checkpoint (what’s wrong with showing a little skin?), things have only gotten worse for America’s heartthrob after this weekend.
Bieberlicious snuck his pet monkey, Mally, onto a private jet headed to Germany for a string of gigs over the weekend. Upon arrival, Mally was confiscated and QUARANTINED by airport security (BTW, totes not necessary?!?!)!!!!!. Mally is now sitting in airport limbo, as the Biebs sorts out his €10,000 fine for not obtaining the proper paperwork authorizing the Mally’s entry into the country.
We sat down with JB to discuss how his team is using Presskit.to to gain the appropriate media coverage for the wrongful quarantining of Mally, and their efforts to free the little guy as soon as possible.
Presskit.to: How have you used Presskit.to/MallyBieber to gain awareness of the travesty surrounding Mally?
Justin Bieber: Well I’m like, totally PO’d at the German government for not being cool about this whole thing. I mean, what? I’m going to Germany…I’m obviously bringing my monkey with me. Shouldn’t they know that??? Don’t they follow me on Twitter??!! Just let me do me. Just let the Biebs be Biebs. Jeez.
Pk: What support are you seeking from the Beliebers to help with this cause?
JB: Just believe <3
Pk: What can we expect to hear next from Mally?
JB: Not sure. It looks like she’ll be released once the doctor says she’s free of any foreign diseases that could potentially be introduced to the country (yeah, like that would happen lolz), and I have some €10,000 fine to pay, or something. I wipe my bum-bum with €10,000, so that’s like, not a big deal yo.
I’ve been snap chatting her to keep her company. Hopefully this won’t affect our relationship together, but I’ve already told my people to start writing my next song about her for me.
Pk: Thanks, Justin! You’re in our thoughts <3
Happy April Fool’s day everybody!!
Throwback Thursday: Making a Stage Plot
Written by Mike Harmon.
Stage Plots and Input Lists make EVERYBODY happy.
If you’re an artist that has a gig coming up, you should provide the sound engineer with a stage plot and input list at least a day before you get to the venue. This will give the engineer important information about your band’s stage setup, instrumentation, and how they’ll organize inputs into the PA. If you don’t provide the sound engineer with a stage plot and input list beforehand, you may run into a few snags with equipment, stage layout, or even how the front-of-house mix will sound.
Throwback Thursday: There’s More to a Free Music Campaign than Free Music…
Written by Jem Bahaijoub
You’ve done it again. You’ve given away a free track from your latest album. It’s on your website. You’ve talked about it on Facebook. Job done, you think. Well think again.
There’s no doubt about it. Free music is a powerful marketing tool. However, the music industry has become so over-saturated with free music that we’ve become desensitized to the process of consuming, promoting, and thinking about the importance of free music. This age-old debate has become, well, old.
I was lucky enough to revitalize my thoughts on the topic recently when I met the artist Derrick N. Ashong who launched the “Million Downloads Campaign” earlier this year. The aim of the campaign is simple - To give away one million downloads of songs and remixes from the new album AFropolitan by Derrick N. Ashong & Soulfège by Christmas 2012. So far the campaign has been such a success that Derrick witnessed over 20,000 downloads in one month.
"How?" I hear you ask. Well, Derrick did something a lot of artists are forgetting to do - he planned, strategized and philosophized over the process beforehand. So take a step backwards, and consider the following….
Define Your Purpose
Before you even contemplate giving your music away for free, you need to define your goals. We know you want to increase your fan base and drive awareness to your latest musical offering, but you need to be MORE SPECIFIC. How many downloads would you like to achieve? By what date? If your fans know your goal and timeline they may be more willing to help you spread the word. Use your previous download statistics as a benchmark. You can also try something like “If I achieved 5,000 downloads by my 30th Birthday it would be the best b-day present ever!!” You’ll be surprised by how specifics motivate people.
A Musicianʼs Mini-Guide to Crowdfunding - What Platform Is Right For You?
Written by Jem Bahaijoub
2012 was the year crowdfunding went mainstream. The success of Amanda Palmerʼs Kickstarter campaign threw the alternative fanfunding model into the limelight, and now most musicians are turning to their fans and friends for ﬁnancial support pre-release. But what is the best crowdfunding platform for you? What are the advantages and disadvantages of each platform? Hereʼs a helpful chart outlining the key features of four of the top crowdfunding platforms out there.
Click the image below for a larger version of the chart!
SAtN interview with Stewart Walker (Musician, Founder of Persona Records)
Our friends at Stand Above the Noise sat down with Stewart Walker, an electronic music producer and Founder of Persona Records. In this week’s discussion, Stewart & Andrew contemplate the state of the Music Industry, and how musician’s art is taking a back seat to things like Social Networking. Check it out, and let us know if you’ve also got a record collection hiding out in your basement - awaiting it’s epic return!
Update: Our Live Stream From Big Bang
Unfortunately due to circumstances with the venue out of our control we are unable to stream the remainder of the show at Big Bang. We’re extremely bummed that we weren’t able to finish the show and bring you the awesome tunes of Young Pharaohs, Catch Lungs, Spencer Foreman, Congo Sanchez, vs, and Charity Strike.
Please check them out regardless. In the meantime we are currently playing the FOCUS playlist on Presskit.to Radio so you can still listen to the tunes that they’re playing live tonight.
Next Live Stream: Berklee SXSW Party // Friday, March 15th @ Noon (Central)
Please join us tomorrow at noon back at Presskit.to/sxsw for our last live stream of SXSW 2013 where we’re honored to be bringing you the Berklee SXSW Party live from Brush Square Park in Austin.
More info can be found on the Berklee SXSW Party facebook event.
Chris & The Presskit.to Crew
Throwback Thursday: I the Mighty SXSW ‘12 Bus Session
Last year at the SXSW Festival in Austin, TX, we had the pleasure of hosting several phenomenal acts from across the country to perform on our Tour Bus. We coined the intimate, stripped down videos our SXSW ‘12 Bus Sessions.
For this week’s Throwback Thursday, we’d like to feature one of our favorite sessions from San Francisco based band I the Mighty. Check out their performance of “Cutting Room Floor,” and be sure to visit http://presskit.to/SXSW to tune-in to what we’re doing this year!!
Get Hired: Think like a Hiring Manager
Written by Sophia Moon.
Standing between you and your dream job is a gatekeeper, namely the hiring manager who sorts through hundreds, sometimes thousands of submissions to match candidates to open positions. They are experts at spotting careless errors, have no tolerance for missing information, and will unemotionally eliminate unfit candidates to get to a manageable few that show the most promise.
The challenge of dazzling a hiring manager is manifold - to provide the right information to stand out amongst all the candidates, while selectively adding samples from your portfolio that best represent you and your work.
A helpful exercise, I find, is to think like the hiring manager who comes across your Presskit and resume. Let’s assume for the purpose of this exercise that you are absolutely qualified for job “X”. How do you create a Presskit that showcases your talents and compels a hiring manager to see you as a strong candidate for your dream job? Now, go assemble your Presskit to include all of that relevant information and content. Every individual has unique experiences so with a media-rich Presskits you can really distinguish yourself with examples of your work.
Check out T.J. Petracca and Reynold Roque's Presskits for great examples.
Below is a basic checklist of items your Presskit should definitely have. (Note: these are the minimum Presskit requirements for Justine Taormino to submit your Presskit for opportunities on the Berklee LA Opps Board as well.)
- Name: Your Name, Band Name, Company Name - whichever is relevant to the job you are seeking.
- Cover Image: High-Res Professional Headshot or band photo; or company logo.
- Current Location
- Professional Skill
- Video Introduction: Read blog post on Video Introductions here.
- Professional Resume: Upload to your Presskit in the Files section, under the media tab.
- Media: At least one (1): audio, video, image
- Bio: A short description of yourself and your work (Tip: list your accomplishments in the Wins section)
- Wins: Highlight a minimum of 2-3 notable accomplishments
- Contact Information
- Links: Website and social media presence (Tip: Avoid adding personal social media links.)
Sophia Moon is the Chief Marketing Strategist for Presskit.to. She holds an MBA in Marketing from the D’Amore-McKim School of Business; and a BA in Sociology from Brandeis University. Sophia specializes in brand management, content strategy and social media marketing. She is a well-respected, independent Singer-Songwriter, currently working on her second album, Shades of Love (Acoustic R&B) .
SXSW 2013: Do it Like a Local
Heading down to Austin for SXSW ‘13?
If you haven’t already micro-managed your calendar to the point where your schedule is mapped out by the minute, check out this video from Flow Nonfiction on how to “Do it Like a Local” for SXSW ‘13.
From the best places to drink & grub to the most unique showcase spots (yes, even the local Dentist has a SXSW music showcase at their office), Flow Nonfiction’s “Do it Like a Local” video gives you plenty of ideas for what’s worth checking out in Austin.
Don’t forget to tune in to Presskit.to SXSW ‘13 Radio for live showcase streaming, exclusive Artist interviews, and your favorites from the Presskit.to Bus Sessions at SXSW ‘12!
Get Your Song on the ALL NEW Presskit.to Radio!
In celebration of South By Southwest 2013, Presskit.to and Backbone Networks have teamed up to create a pop up radio station that will stream curated tunes 24/7 throughout the month of March. We’ll be broadcasting the live stream of three awesome SXSW showcases as well as insightful interviews with music and tech entrepreneurs while we’re down in Austin.
And we want our awesome users to be a part of it!
Make A Great First Impression With A Video Introduction
Written by Sophia Moon.
It’s a dog eat dog world out there and that dream job you’re applying for has applicants lined up from here to Timbuktu. Having a neat Presskit that showcases your professional resume, wins, and media will definitely put you in the lead, but a video introduction might be just the personal touch that could set you apart from a sea of candidates.
To that end, here are some simple steps to creating your own introduction video.