Today’s Downtime & ANOTHER Presskit.to Update!
Just before 11am this morning Presskit.to experienced some unexpected downtime. Our team was able to quickly identify the issue and resolve the problem. The underlying issue was related to a DNS error with our host and as of 1:00pm everything was operational again.
Outside of making sure our community members (YOU!) are smiling, our main objective is to keep the site online. We feel that these two things sort of go hand in hand, though, so we thank you for your patience and apologize for any inconvenience that today’s downtime caused. Please reach out to our community team at firstname.lastname@example.org if you have any question or concerns.
On a lighter, much happier note, as of the time that the site came back online, we released another update in addition to the one we announced earlier today.
Drum roll please……….
We’re excited to announce that in addition to being able to reorder your Presskit’s videos and files, you can now reorder your project members, contacts, links and photos. To choose the order, all you need to do is click an item’s row and drag it to the position of your liking. Refresh your Presskit and voila!
Embeddable Presskits, Refreshed Control Panel, Improved Stats & MORE!
After a lot of hard work and an obscene amount of caffeine, we’re excited to announce the first of several product updates coming your way. Quietly launched this past Friday, this release includes some really cool stuff as well as a bunch of improvements under the hood that set us up for much bigger updates and new features arriving later this summer.
To start things off, we completely overhauled the control panel to make editing and sharing your Presskit much easier. We also added a new feature that makes it super easy to embed your ‘kit directly on your website or really anywhere that supports HTML. You can read about all of the updates below.
As always, thank you for your continued support as we work toward our goal of providing an awesome web app which allows artists and their teams to communicate more effectively and ultimately, do more business. We’re listening to you.
[7/12/2013] v1.1 public beta
Control Panel Navigation: Refreshed the nav making it easier to build, manage & share your Presskit.
- Clearly marked buttons for View Presskit & Settings located right below your cover photo.
- Manage your Project Members, Contacts, and Media (Audio, Video, Images & Files) with a single click from the sidebar. No need to go digging through other pages anymore!
- The Share page is now called Share & Embed.
Embeddable Presskits: Embed your Presskit on any website that supports HTML.
- Embed your Presskit directly on your website’s Press page or create a Press tab on Facebook.
- People can stay on your site while having full access to the contents of your ‘kit.
- All future updates that you make to your Presskit will automatically show up on your embedded Presksits.
Activity page: We made a few adjustments to the activity page.
- Our new Daily Views graph allows you to learn more about the traffic to your Presskit and whether your efforts are seeing a return.
- We’ve rebuilt our view counter so now selfies won’t inflate your view totals. You may notice that your lifetime view count is a little lower than before, but it’s a much more accurate because it doesn’t include your own views.
- New share buttons make it really easy to send your Presskit to contacts and groups on Facebook, Twitter, and Linkedin.
Calendar: We took an entirely new approach to our calendar.
- You can now manage your calendar in the list view as you did before, or in an all new calendar view.
- The Create Event form now supports the time of your event which will come in handy for a future update that we’re very excited about.
- This update also paves the way for our Songkick integration which is launching very soon!
Media: This round of updates saw minor adjustments to the media section, but more are slated to launch soon!
- You can now reorder Images & Files without re-uploading or deleting anything. Just click & drag them into the order that you need and you’re good to go!
Re-order Project Members, Links & Contacts:
- You can also now reorder your Project Members, Links, & Contacts. WOOHOO!
Boutique Services: We launched our new services page. Read the announcement here!
Back to Our Roots. Hands On, Personalized Services For YOU & Your Presskit!
Up until the time we created Presskit.to, we ate, slept, and breathed artist development and music marketing. While we’ve never regretted our decision to dive into the deep end to create a web app that helps thousands of artists instead of just the few on our roster, we’ve always missed that side of the industry. Now, with our feet firmly under us in the tech world, we’re very excited to announce that we’re getting back to our roots with Presskit.to’s new boutique service offerings.
Whether you need us to build or manage your Presskit, craft a press-worthy bio or pitch, tighten up your branding with a new logo or PDF onesheet, or just want to talk shop and figure out a strategy that’s best suited for the current stage of your project, our team is here to work with you to make it happen.
We’re looking forward to supporting your career in any way possible. Likewise, if you have any questions or specific requests that you don’t see listed on the site, please feel free to contact us.
If we can’t help, we most likely know someone who can!
- Ben, Chris, and the Presskit.to team
To redeem the coupon just include it in your email when ordering!
"Guess No More" Webinar Recap
Last Wednesday we held the second installment of our Presskit.to webinar series. We were joined by panelists Chris Bolton of CD Baby and Marcus Taylor of Venture Harbour to discuss using data to really learn about your fans. The duo had some great suggestions on using data to find actionable tactics and strategies such as working backwards by first identifying the question you want answered and then finding the relevant data to draw a solid conclusion.
If you missed the webinar, or want a recap of the presentation, we’ve archived it on both YouTube and SoundCloud.
We hope you’ll join us for our next webinar!
Tips & Takeaway Points
- Use data to understand how you can best promote a potential marketing campaign, and how you can effectively plan for moving forward - making the most out of your time & budget.
- Use “tags” to track data through Google Analytics to see how engaged your audience is, and how they react to your campaign.
- Track data that deals with your target demographic, cities you should be touring in, or simply data that answers your questions.
- Don’t get caught up with vanity metrics - data that does not create a clear, actionable outcome.
- Number of Facebook page likes or Twitter followers cannot drive fact-based decisions, and are an example of vanity metrics.
- Track your data closely and carefully,as a spike in traffic could be due to an audience landing upon your content while on the search for something else.
- Engage with your audience to attain the best social interaction possible on social networks.
- Data you produce is historical,and although it can help make educated decisions, it cannot necessarily predict the future.
- Most importantly, KNOW your audience - no more guessing!
Artists: Let Data Be Your Guide
WRITTEN BY ETHAN SCHIFF
It’s common today to hear bands proudly brand themselves as “DIY Artists,” without confronting the commitment it takes to “make it” as an independent artist. While you, as an artist, brainstorm your project’s goals and marketing agenda, it will seem intuitive to make decisions based on what you believe are the best social platforms or distribution systems to use, as well as the types of people responding best to your music. At the very beginning of your project, this really is the only way to go, as you have no history to reference. But many artists unfortunately fall into the trap of continuing this blind planning, rather than stopping every so often to check the hard facts about who is responding best to their music, where they’re consuming it, and where they’re located.
In that initial planning stage, before you have real data to build your strategy from, consider stepping out of the music space, and thinking about big-picture concepts that transcend industry, and always lead to success for a business. After identifying these concepts, then at that point begin to build your project’s strategy.
In my experience, I always focus on three things: transparency, community and exclusivity. Those three concepts transcend industry, and definitely transcend music genre. However, especially as a creative, creating a full-blown development strategy can get overwhelming. With merchandise, publishing, touring, recording and social media often all needing to be prioritized at once, artists seem to constantly crave a single thread to inform their strategic decisions.
Next installment of the Presskit.to Webinar Series - “Guess No More” presented on May 29th
Building your audience is no easy feat. As a manager, independent artist, or straight-up go-getter, you may seem so overwhelmed trying to figure out your next move that it’s hard to find time to focus on your art. While many artists may be searching for a starting place, there are many resources out there for artists to make their decisions based on hard, fact-based data.
In the next installment of the Presskit.to Webinar Series, we’ve recruited two excellent panelists (Marcus Taylor, Venture Harbour; and Chris Bolton, CD Baby) to talk about what kinds of Data that Artists and Managers should be collecting to make educated, fact-based decisions. The webinar, titled “Guess No More: Using Data to really know your fans” will be presented on Wednesday, April 25th at 12pm EST.
5 Tips for Using Data to Grow Your Social Media Audience
This is a guest post by Marcus Taylor, Director of Venture Harbour, a company that specializes in consulting digital marketing to companies in the music industry.
It’s not often in music marketing articles that I quote statisticians, but when talking about data and it’s role in the music industry, who better to seek advice from?
William Edwards-Demming, the renowned American statistician, is famous for saying “You can’t manage what you can’t measure.” What he’s less known for saying is that “the most important things cannot be measured.”
When it comes to building a career as an artist, data certainly has the potential to make you more effective in how you spend your time and budget. But with an abundance of vanity metrics, and ‘data for the sake of data’, it also has the potential to waste time. Here are my five tips when it comes to using data to grow your social media audience as an artist.
"The Art of Tasteful Boasting" Webinar Recap
A big thanks to those of you who helped make our first Presskit.to Webinar a huge success. The Art of Tasteful Boasting tackled the ins and outs of writing an artist/band bio and tagline. We were joined by three amazing panelists Chris Robley, Marketing Coordinator & Blog Editor, CD Baby; Julia Rogers, Editor in Chief at Musiciancoaching.com; and Jem Bahaijoub, Founder of imaginePR. The trio brought on some great new ideas on getting started with a bio and making it true to your band and music.
If you missed the Webinar or simply want a recap, the recordings are made readily available on YouTube and SoundCloud. We even listed some of our favorite points for you to quickly check out.
We hope you’ll join us for our next Webinar on May 29.
Tips & Takeaway Points:
- Jot down descriptive adjectives of your music, and questions you’d like answered about your band when you’re getting started.
- Writer’s Block?! Take a break!
- Try different approachesto your bio (overly bragging, super-humble, ego-maniac, etc.), and pick the best parts of each.
- Quoting yourself mid-way in a bio is a great way to incorporate first and third voice.
- Prioritize your achievements! Don’t be afraid to name-drop if you’ve worked with a notable industry figure (but, don’t exaggerate or lie).
- Create a few different lengths of your biography. Short versions for press or social media, and longer for your website.
- When building a tagline, try to find two descriptive things to say about your music and you as an artist/band.
- If in doubt, keep it simple! Don’t be afraid to have someone help you write.
- BE AUTHENTIC AND BE YOURSELF!!
Stand Above the Noise: The Challenges of an Indie Musician
In the newest installment of the Stand Above the Noise video series, Andrew sits down with Reimut Van Bonn of VUT (German Association Of Independent Music Companies) to talk about the current state of Music Discovery, Maintaing a Professional Music Career, and how the Music Industry is changing.
Check it out below, and don’t forget to Subscribe to the series here for regularly scheduled Music Industry video content!
Stand Above the Noise is a documentary-style series of video interviews, filmed and produced by Dotted Music. From Berlin and Helsinki, to a host of cities dotted across Europe, we have been encounter musicians and essential names in the music business, including representatives from the likes of Universal Music, Soundcloud, or Live Nation. Learn how to be remarkable and make this business work for you with Stand Above The Noise, a contemporary insight into the contemporary music industry.
All-new Webinar Series Premiers April 25th!
This Thursday, April 25th we’re hosting a FREE, one-hour webinar that we’ve dubbed “The Art of Tasteful Boasting: How to write a press-worthy biography & tagline. We are very excited to play host to an AWESOME cast of Panelists, including:
We’ll be discussing the challenges that go along with writing strong artist bios and attention grabbing taglines for use in your Presskit, press releases, and one sheets. We’ll be covering topics like finding your narrative voice and overcoming writer’s block. We’ll also open it up for questions so you can ask about anything we don’t cover.
Throwback Thursday: Artist Management Contract Terminology
WRITTEN BY AIDAN RUSH.
There have been enough publicized horror stories of bands signing terrible contracts it’s a surprise bands sign any type of contract at all these days. However, while there is an argument to be had as to whether or not record labels are still necessary, it’s this writer’s opinion that artist managers will always be necessary. That’s not because you, the artist, can’t necessarily navigate your career by yourself, it’s because there just aren’t enough hours in the day for you to get it all done. Yes there are rare examples of independent musicians making a killing by spending 20 hours a day doing it all themselves, but they are the exception that proves the rule. If you ever plan on working with a personal manager (as opposed to a business or tour manager), it would behoove you to familiarize yourself with the basic artist management contract terms defined below!
PIMP YOUR EPK: A Webinar hosted by Dotted Music
On Wednesday, April 10th at 11AM PDT (2PM EDT), Andrew Apanov of Dotted Music and the Stand Above the Noise video series will be hosting a 30-minute webinar called “Pimp Your EPK” and has chosen to use Presskit.to as the sample EPK platform. We’ll have a Presskit.to team member on hand to answer questions and chime in with tips throughout.
Featured Presskit: Mally Bieber
Like, unless you’ve been living under a rock, you obv know how much hate the Bieb’s has been getting from the media over the past few weeks. From attacking the paparazzi outside a London hospital (totally the camera man’s fault), to ripping his shirt off at a TSA checkpoint (what’s wrong with showing a little skin?), things have only gotten worse for America’s heartthrob after this weekend.
Bieberlicious snuck his pet monkey, Mally, onto a private jet headed to Germany for a string of gigs over the weekend. Upon arrival, Mally was confiscated and QUARANTINED by airport security (BTW, totes not necessary?!?!)!!!!!. Mally is now sitting in airport limbo, as the Biebs sorts out his €10,000 fine for not obtaining the proper paperwork authorizing the Mally’s entry into the country.
We sat down with JB to discuss how his team is using Presskit.to to gain the appropriate media coverage for the wrongful quarantining of Mally, and their efforts to free the little guy as soon as possible.
Presskit.to: How have you used Presskit.to/MallyBieber to gain awareness of the travesty surrounding Mally?
Justin Bieber: Well I’m like, totally PO’d at the German government for not being cool about this whole thing. I mean, what? I’m going to Germany…I’m obviously bringing my monkey with me. Shouldn’t they know that??? Don’t they follow me on Twitter??!! Just let me do me. Just let the Biebs be Biebs. Jeez.
Pk: What support are you seeking from the Beliebers to help with this cause?
JB: Just believe <3
Pk: What can we expect to hear next from Mally?
JB: Not sure. It looks like she’ll be released once the doctor says she’s free of any foreign diseases that could potentially be introduced to the country (yeah, like that would happen lolz), and I have some €10,000 fine to pay, or something. I wipe my bum-bum with €10,000, so that’s like, not a big deal yo.
I’ve been snap chatting her to keep her company. Hopefully this won’t affect our relationship together, but I’ve already told my people to start writing my next song about her for me.
Pk: Thanks, Justin! You’re in our thoughts <3
Happy April Fool’s day everybody!!
Painting I did live at the IndieAmbassador Halloween Bash. It’s a little sloppy, but then again, so was I. © 2012 iansanity
I painted this one while wearing a straight jacket. :)
We love this painting! It’s hanging up front and center at Presskit.to HQ!